About Us

Mommy AF is more than a brand — it’s a movement. We’re a fierce community of moms redefining motherhood on our own terms. Raw, real, and unapologetically powerful, we celebrate every version of motherhood — from the chaos to the calm, the tears to the triumphs. Whether you’re covered in baby food or running your own empire (or both), you’re not alone. You’re Mommy AF — and that’s something to be damn proud of.

Our Mission

To empower, uplift, and unite mothers through bold representation, real talk, and products that speak truth to the messy, magical experience of motherhood. We’re here to normalize the unfiltered reality and remind every mom: you are enough, you are powerful, and you are never alone.

Our Vision

To create a world where moms feel seen, supported, and celebrated for who they are — not just what they do. We envision a global sisterhood that embraces authenticity, honors individuality, and reclaims the narrative around motherhood with unapologetic confidence.